App Development how much it cost?

How Much Does it Cost to Develop a Mobile App?

The cost of mobile app development is a continuous source of uncertainty and can vary wildly depending on the scale, specific needs, and size of your project. It’s vital to have a clear understanding of all associated costs before investing valuable time and money into a new project. This guide will provide useful information regarding mobile app creation and their related costs.


As shown in the bar chart, worldwide smartphone usage has increased a staggering 258% in the past decade. This naturally results in increased app usage and has helped the mobile app industry become an exceptionally profitable and high-grossing business sector.


Smartphone Users Worldwide 2012 to 2021

Smartphone Users Worldwide 2012 to 2021

In just 2020 alone, the industry collectively grossed $170.52 billion in revenue (source: Grand View Research) with profits continuing to increase. Experts predict the industry will be worth an astounding $407.31 billion by 2026 (source: Allied Market Research) .
Both iOS and Android are hugely popular and flourishing mobile platforms known the world over. According to a Buildfire Survey, iOS garners larger profits from mobile apps, with 25% of developers earning $5000 monthly. Sixteen percent of Android users reported earning the same, despite making up 78% of the world’s smartphone users.
There are endless business opportunities and countless amounts of money to be made.


Which Framework is Suitable for Your Business?

Your project’s size and specific needs will determine which framework is best for you. For instance, costly Native apps are not ideal for smaller businesses as some of their larger functions may prove extraneous. Instead, small-scale ventures may opt for React Native apps with more specific functionality and platform capabilities. Still, larger enterprises with plans to grow and expand their business empire, or wish to develop high graphic games, may find Native Apps more advantageous. Either option can be tailored to suit a project’s demands.

Cross-Platform Mobile Frameworks Used by Software Developers Worldwide in 2019 and 2020

Cross-Platform Mobile Frameworks Used by Software Developers Worldwide in 2019 and 2020

Source: Statista 2021

What Are Native Apps?

Native apps are software programs designed for use on specific devices such as laptops, phones, or tablets. Users access them from dedicated app stores such as Google Play or the Apple Store. One main advantage of native apps is that they provide the developer with limitless control of functionality. Designers can integrate elements, such as GPS, accelerometers, or cameras, to perfectly engineer a glitch-free user experience with a consistent and attractive user interface.
Additionally, Native apps require no middleware to interact with Application Program Interfaces (APIs), making them ideal for RAM-hungry games with large graphics due to their rapid response times and functionality. Native apps can also access the latest software updates from Android and iOS as they have direct access to their APIs.
Native apps have gained huge popularity in recent years, and their demand continues to grow.


Native App Pros:

Flawless performance
Superb speed
Impressive user experience
User data protection


Native App Cons:

Time-consuming development process
High Risks


What Are Hybrid Apps?

Hybrid apps are software applications that combine functionalities of both Native apps and web-based applications. They are perfect for clients looking for a more cost-effective and quick app development experience. In addition to their low cost, the main advantage of Hybrid apps is they are quick and easy to update, saving the user time. As the process is similar to updating a webpage, hybrid apps do not require store approval from Apple or Android, nor are they installed through online stores. Rather, hybrid apps can be loaded via a simple web link.


Hybrid Apps Pros:

Cost-effective development
Low maintenance needed
Less time needed for development


Hybrid Apps Cons:

Flawed performance
Issues with debugging
Absence of independent performance
Uninspired user experience


Global Costs of Developing a Mobile App

The cost of developing a mobile app varies between $2000 to $250,000 regarding the following:
Complexity: Prices will vary depending on how complex and specialized the mobile app is. Mobile games, for instance, are typically more costly. This is especially true with the advent of Virtual and Augmented Reality.
Authorization: Prices of apps that integrate user-authorization and authentication will typically have higher associated costs.
Design costs: Apps that require complicated design and detailing will typically cost more and vary from agency to agency.


Rates Variations by Country

The cost of developing a high-quality app varies depending on location. North America is the most costly region for app development as hourly rates vary between $20 to $250. App prices in Australia and the United Kingdom typically fluctuate between $30 and $175 per hour. In Asian countries, the price of app development is relatively low, ranging from $20 to $75 per hour.


What to Consider: Offshore App Development Agency Services

Before making the difficult decision to have your app developed on or offshore consider:



Low-priced rent, wages, and taxes make offshore app development ideal for those on a budget. While offshore agencies often receive a bad reputation for delivering poor quality work, there remain countless numbers of agencies that deal specifically with international clients as their regular customers. There’s a huge amount of motivated and talented developers in the offshore marketplace.

Agency Reputation:

Always request the agency’s portfolio prior to working with them. The portfolio is a great indicator of the developer’s professionalism and experience. Asking to speak with clients for feedback is encouraged as well, and is offered here at Xenia.


Language and Cultural Barriers:

If you choose to work with an offshore agency, confirm the project manager understands your culture and ideally speaks your language to avoid miscommunication. In our experience, working with agencies that employ a native speaker is the best-case scenario.
Over the past several decades, the offshoring of software development has made headlines in the news and media. The image of Asian workers being exploited by western corporations to develop their products cheaply is the predominant image in the minds of most people when they think of offshoring and out-sourcing.
Fortunately, we are hoping to change this cliché. Xenia only selects the best-in-class developers and graphic designers from the very top international companies and universities. Our designs are cutting-edge, our code is clean and we are the security specialists. We ensure our clients are nothing but delighted with the outcome of their projects. We are proud of our global clients who have come from referrals and who continue to return. Our work ethic is far from what people typically associate with Offshore agencies.


Outsourcing in Vietnam

Vietnam’s economy is flourishing. There are numerous reasons why outsourcing your app in Vietnam is recommended over other countries:



Many businesses in the U.S. look at Vietnam for outsourcing due to its cheap labor, making it an inexpensive yet efficient option that works to a company’s advantage. In fact, Vietnam was ranked 5th on the “Best countries to outsource to in the World in 2019” list, making it a prime candidate for future business endeavors.


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Labor workforce:

Vietnam is a top choice for outsourcing projects due to its strong focus on technology and education. Vietnamese workers make up one of the largest groups of foreign professional contracted workers in Singapore, Taiwan, China, and Canada. The country’s 1.4 million-strong technology labor force has a much lower turnover rate and much higher stability rate than competing countries. Overall, companies in Vietnam have an IT-related turnover rate of less than 5%. In India, this turnover rate can be 10% or higher.

Social-economic stability:

Vietnam is one of the most hospitable countries for foreign businesses and investors. The country has a long history of stability while many Asian outsourcing providers are being plagued by political instability. The stability of Vietnam offers businesses an opportunity to expand internationally without dealing with potential geopolitical risks in the region.

Business environment:

Vietnam has enacted several laws and put in place policies to create a secure and predictable business environment, including intellectual property rights, personal property rights, foreign currency regulations, and best banking/finance practices. Ho Chi Minh City in the south and Hanoi in the north both have a population of more than 9 million and offer modern financial centers with international businesses.
Language barrier: English is used widely in Vietnam. An overwhelming majority of the country’s college graduates have a high command of English. Consequently, many IT workers in Vietnam can accomplish their jobs effectively and easily in English.



As the world moves further towards digitalization, the mobile app industry is becoming increasingly popular. People earn millions by utilizing social media platforms such as Facebook and other leading industry apps. Now is the time for your business to reach a greater audience and increase your organization’s revenue and profits.
Moreover, mobile app costs vary across the globe, and a constant debate continues between native and hybrid apps as both are becoming increasingly versatile and expanding their features each day.
Finally, before beginning a project, it is recommended to know and trust your chosen agency. Doing so will ensure high-quality professional work, and will avoid losing valuable time and money.

Xenia.tech is a mobile app development agency in Vietnam with prices starting around $35 per hour (this price varies depending on the city). We offer the most affordable app development cost compared to other Asian and European countries. Our passion is creating top-quality and high-functioning mobile applications.
Vietnam is home to a booming economy, hospitable people, low exchange rates, and a welcoming industry for those looking to develop quality apps affordably offshore.

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